[01]
A unified brand from zero
Four separate product legacies had to read as one coherent platform. The site needed a single voice, visual system and navigation that made the consolidation feel intentional, not stitched together.
A website for a next-generation aviation ERP platform.
CAMP Aviate unifies four of aviation's most trusted software brands — Quantum, CORRIDOR, TotalFBO and FBO One — into one platform. We designed and built its public website: 70+ WordPress pages spanning the full ERP module architecture, persona apps, technology pillars and a set of AI products.
70+
WordPress pages designed & built
4
Legacy platforms unified into one brand
ERP
Full module, persona-app & AI architecture
5
AI crawlers explicitly allowed for AEO
Project at a Glance
Client
CAMP Aviate — the unified aviation ERP platform from CAMP Systems (Merrimack, NH)
Industry
Aviation aftermarket software — MRO, parts distribution, fleet maintenance and FBO ERP
Market
Global aviation operators, MROs, parts suppliers and FBOs; US-headquartered, serving customers worldwide
Scope
UX research, information architecture, UI/UX design, WordPress build, content structuring & SEO/AEO, launch & migration
Tech Stack
WordPress + Elementor, built from scratch to Figma · Kinsta hosting → campaviate.aero · HubSpot lead forms · Vimeo · GA4 / GTM
Timeline
Kickoff Oct 2024 → phased approved page sets through 2025 → public launch on campaviate.aero Mar 2026
Services
Design, development, content structuring, SEO/AEO foundations, accessibility, first-year maintenance
Website Before we touched it.
Goals and Approach.
A standalone brand home
Launch CAMP Aviate as its own destination, distinct from campsystems.com, with a coherent identity across the whole product story.
Tell the full platform
Give every ERP module, persona app, technology pillar and AI product a clear page in a navigable, scalable structure.
Route to a demo
Make "Request a Demo" the through-line — consistent HubSpot lead capture on every page that matters.
Speak to each buyer
Market and solution pages tuned to MRO, parts distribution, FBO and role-based buyers (CEO, COO, Sales, Finance, IT, Quality).
Scale without rework
A template-driven WordPress build so the CAMP team could add module, AI and market pages fast, from shared components.
Search & AEO from day one
Schema, sitemap, clean URLs and an AI-crawler-aware robots.txt so a new domain is discoverable in both search and AI answers.
A standalone brand home
Launch CAMP Aviate as its own destination, distinct from campsystems.com, with a coherent identity across the whole product story.
Tell the full platform
Give every ERP module, persona app, technology pillar and AI product a clear page in a navigable, scalable structure.
Route to a demo
Make "Request a Demo" the through-line — consistent HubSpot lead capture on every page that matters.
Speak to each buyer
Market and solution pages tuned to MRO, parts distribution, FBO and role-based buyers (CEO, COO, Sales, Finance, IT, Quality).
Scale without rework
A template-driven WordPress build so the CAMP team could add module, AI and market pages fast, from shared components.
Search & AEO from day one
Schema, sitemap, clean URLs and an AI-crawler-aware robots.txt so a new domain is discoverable in both search and AI answers.
A standalone brand home
Launch CAMP Aviate as its own destination, distinct from campsystems.com, with a coherent identity across the whole product story.
Tell the full platform
Give every ERP module, persona app, technology pillar and AI product a clear page in a navigable, scalable structure.
Route to a demo
Make "Request a Demo" the through-line — consistent HubSpot lead capture on every page that matters.
Speak to each buyer
Market and solution pages tuned to MRO, parts distribution, FBO and role-based buyers (CEO, COO, Sales, Finance, IT, Quality).
Scale without rework
A template-driven WordPress build so the CAMP team could add module, AI and market pages fast, from shared components.
Search & AEO from day one
Schema, sitemap, clean URLs and an AI-crawler-aware robots.txt so a new domain is discoverable in both search and AI answers.
Detailed Design Process Over Guesswork.
Onboarding Call
Onboarding Call
The kickoff call brought together Anand Ashok, Helixr's Marketing Manager Sally Walker, Curious London's lead designer Tom Windsor, and Helixr stakeholder Neil Littlejohn. Rather than a scoping conversation, it was a design handover: Tom screen-shared the Figma file and walked through every section — personas and user journeys already completed by the agency, the sitemap, wireframes, and the near-final desktop and mobile templates — annotating animation notes live as he went. It was agreed on the call that Figma was the single source of truth for layout; a separate animation reference file existed only to show motion, not final structure. Testing would happen on Quixta's internal server first, with migration to Helixr's WP Engine hosting only once the client gave a green light.
Design System.
Detailed Development Process Over Guesswork.
Development
Development
Development led by Ashutosh Tiwari with Shilpa Sharma and Prayank Sharma building pages in WordPress + Elementor. No custom code; all editable via Elementor. Shilpa delivered 27 pages in batches, including Privacy Policy, FAQs, Admissions, Curriculum, Campuses, and Services. Progress tracked via shared Google Sheet with prototype and dev links, QA status, and client review. Key integrations: WP Event Manager Calendar, Google Maps, OpenApply redirect, Bunny.net for video hosting.
- Planning & Scoping
- Participant Recruitment
- Data Collection
- Planning & Scoping
- Participant Recruitment
- Data Collection
Building It Right.
Tech Stack
Wordpress
Elementor
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Cloudways
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Notable Technical Challenges and Solutions
SEO continuity on launch
Every legacy URL had to migrate unchanged, and Rank Math gave the team direct, in-admin control over meta titles, permalinks and descriptions post-launch — without needing a developer for routine SEO housekeeping.
Total self-serve
Helixr's Marketing Manager and practice directors were already writing and structuring their own content in Excel and Figma before a single page was built. A headless layer between WordPress and the front end would have added a translation step between the CMS and what the marketing team could see and edit - flexible content blocks kept that loop direct.
Scale and shape of the content
With 25+ individual team bios, dozens of case studies and insights, and a scope that grew by 60+ pages mid-project, the templates needed to be quick to instantiate and easy for a non-technical team to populate - exactly what WordPress's page/component model is built for.
Integrations Configured
Google Analytics 4
Traffic, user behaviour, and conversion event tracking
Google Search Console
Search performance monitoring, index coverage, Core Web Vitals
Microsoft Clarity
Session recordings and heatmaps for ongoing UX analysis
Hearlink Booking Widget
Embedded appointment booking system, styled to match the site
GDPR Cookie Consent
ICO-compliant cookie banner and consent management
Live Chat
Patient enquiry chat widget for pre-booking questions
Why We Built this in Webflow
[01]
Budget & Timeline fit
A 40-page custom build at $4,600 in 8 weeks. WordPress's battle-tested ecosystem let us move fast without sacrificing quality. A comparable Next.js build would have added 4–6 weeks and significant cost — not the right trade-off for every client.
[02]
CMS the client can actually use
Ibrahim and Ajmal update clinic hours, staff bios, and blog posts without touching code or raising a ticket. WordPress's admin panel works from day one — no training, no dependency on Quixta for routine content changes.
[03]
Healthcare plugin ecosystem
Schema markup, GDPR cookie consent, live chat, Google Maps, and Hearlink booking widget — all covered by mature, maintained WordPress solutions. Building this in a headless stack would have been cost-prohibitive.
[04]
Full HTML control for SEO
No page builder. No theme. Custom PHP templates for every page type — complete control over heading structure, schema injection, canonical tags, and Core Web Vitals. The 42% position improvement was built into the markup from day one.
[05]
Scalable hosting on Cloudways
Deployed on Cloudways (DigitalOcean), not shared hosting. Server-side caching, WP Rocket, WebP images. Fast, scalable, and the client controls their own hosting account — no lock-in to any proprietary infrastructure.
[06]
Full ownership on delivery
On go-live: full source code, admin credentials, all design files, CMS walkthrough. No retainer required to keep the site running. No per-seat licensing. No platform fee that scales with traffic. The site belongs to them — not to any vendor.
11 months of post-launch data
70+
Pages live across the full architecture
campaviate.aero · Jul 2026
4
Legacy brands unified into one platform site
Quantum · CORRIDOR · TotalFBO · FBO One
1
Coherent design system across every page
Second-generation re-skin
5
AI crawlers allowed for answer-engine reach
GPTBot · Google-Extended · Bingbot · ClaudeBot · PerplexityBot
100%
Lead capture routed through HubSpot
Contact + AI pages site-wide
.aero
Migrated to a purpose-built aviation domain
Zero-downtime coming-soon cutover
The Live Website - Today.
What makes an ERP platform site different.
Architecture is the design problem
An enterprise platform has dozens of modules and use cases. The real work is an information architecture and component system that expose all of it without burying the buyer.
Credibility sells to a conservative buyer
Aviation and maintenance teams buy on trust and compliance. The site has to feel current and confident while signalling reliability to a risk-averse, technical audience.
Every page is a funnel
Module, market and solution pages all lead somewhere: a demo. Consistent, reliable lead capture across the whole site matters more than any single hero.
Built to grow
Platforms keep shipping. The site has to be a template system the client's own team can extend with new modules and products, not a fixed artifact.
Architecture is the design problem
An enterprise platform has dozens of modules and use cases. The real work is an information architecture and component system that expose all of it without burying the buyer.
Credibility sells to a conservative buyer
Aviation and maintenance teams buy on trust and compliance. The site has to feel current and confident while signalling reliability to a risk-averse, technical audience.
Every page is a funnel
Module, market and solution pages all lead somewhere: a demo. Consistent, reliable lead capture across the whole site matters more than any single hero.
Built to grow
Platforms keep shipping. The site has to be a template system the client's own team can extend with new modules and products, not a fixed artifact.
Not every way of building is alike.
Basic tools / MVPs
Every design decision in this project was grounded in UX research, audience analysis, and competitor benchmarking. We don't open Figma until we understand who the patient is.
Mid-level platforms
Technical SEO — schema, 301 redirects, URL architecture, on-page optimisation — built into development, not added after. The site ranked within weeks because it was built to rank.
Advanced / Enterprise systems
The location page template means Direct Ear Care can open a clinic in Leeds and add a ranking-ready page themselves. The digital infrastructure scales with the business.
The Team behind this project.
Anand Ashok
Founder & Project Lead
Ran onboarding, owned the client relationship across a long multi-phase engagement, and steered scope and direction from kickoff through launch.
Chandana
UI / UX Design Lead
Led the homepage directions and the full design system, including the second-generation re-skin, the mega-menu design and the component library carried across the site.
Tanvi Jain
Content & SEO
Structured and refined client-shared content into the page templates and set the SEO foundations across the module, market and resource pages.
Ashutosh Tiwari
Lead WordPress Developer
Built the site from scratch to the Figma designs, stood up the mega-menau architecture and the reusable templates, and drove QC across the full page set.
Gyanendra
Development
Handled page development, responsiveness, accessibility, linking, forms and content updates across dozens of pages.
Prayank Sharma
Development
Handled page development, responsiveness, accessibility, linking, forms and content updates across dozens of pages.
Adarsh P Kumar
Project Management
Coordinated the client feedback loop, page-set approvals, content requests and launch tasks across the delivery timeline.
What Camp Aviate Said
“"It's been a great experience working with you and your team, and we're really happy with how everything has come together. We truly appreciate all the effort and support in getting us across the finish line."”
Emily Bartels
A few things people usually ask before reaching out.
Custom WordPress with Elementor, built from scratch against the approved Figma designs and hosted on Kinsta before migrating to the campaviate.aero domain. WordPress was chosen so the CAMP team could own and extend a large, template-driven site without touching code.
Pick a time. We'll take it from there.
Schedule a Call to Discuss
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