[01]
A premium presence from zero
No prior full site existed. The brand needed a digital front door good enough to convince a discerning, wealthy audience that world-class care was available on the island.
A bilingual home for concierge medicine in Puerto Rico.
Curated Health is a members-only primary-care practice for high-net-worth individuals. We built its first real website - 17 pages, English and Spanish, with Hint and Athena logins and a custom member dashboard - before the clinic opened its doors.
17
Pages designed & built
EN / ES
Two full language versions
580
Users in the first ~9 weeks (GA4)
~83%
Users from Puerto Rico + mainland US
Project at a Glance
Client
Curated Health - concierge primary-care practice, Puerto Rico
Industry
Private-pay concierge medicine, preventive health & wellness
Market
High-net-worth residents & Act 60 relocators in Puerto Rico, the mainland US and the wider Caribbean
Scope
UX research, bilingual UX/UI design, WordPress build, content & SEO, member dashboard, hosting & maintenance
Tech Stack
WordPress + Elementor, built from scratch to Figma · Hint Health & Athena logins · multi-logic quiz · member dashboard
Timeline
Kickoff 26 Aug 2024 → English review build mid-Oct 2024 → Spanish content finalised late Nov 2024
Languages
English & Spanish, with a language toggle
Website Before we touched it.
Six goals we designed against.
Launch the Rebrand
A modern, uncluttered experience that reads as elegant on every device and never makes a discerning visitor work.
Lead conversion
Clear calls to action, a free consultation path and a membership-assessment quiz to turn interest into booked conversations.
Bilingual functionality
Full English and Spanish versions so both the relocator and the local audience feel the site was built for them.
Highlight the USPs
Foreground the credentialed team, the specialist network and the coordination-of-care model that competitors don't offer.
Responsive & inclusive
Smooth adaptation across screen sizes with accessible, inclusive design practices throughout.
Market-specific SEO
Structure and copy tuned to premium-healthcare search intent in Puerto Rico and the Caribbean.
Launch the Rebrand
A modern, uncluttered experience that reads as elegant on every device and never makes a discerning visitor work.
Lead conversion
Clear calls to action, a free consultation path and a membership-assessment quiz to turn interest into booked conversations.
Bilingual functionality
Full English and Spanish versions so both the relocator and the local audience feel the site was built for them.
Highlight the USPs
Foreground the credentialed team, the specialist network and the coordination-of-care model that competitors don't offer.
Responsive & inclusive
Smooth adaptation across screen sizes with accessible, inclusive design practices throughout.
Market-specific SEO
Structure and copy tuned to premium-healthcare search intent in Puerto Rico and the Caribbean.
Launch the Rebrand
A modern, uncluttered experience that reads as elegant on every device and never makes a discerning visitor work.
Lead conversion
Clear calls to action, a free consultation path and a membership-assessment quiz to turn interest into booked conversations.
Bilingual functionality
Full English and Spanish versions so both the relocator and the local audience feel the site was built for them.
Highlight the USPs
Foreground the credentialed team, the specialist network and the coordination-of-care model that competitors don't offer.
Responsive & inclusive
Smooth adaptation across screen sizes with accessible, inclusive design practices throughout.
Market-specific SEO
Structure and copy tuned to premium-healthcare search intent in Puerto Rico and the Caribbean.
Detailed Design Process Over Guesswork.
Onboarding Call
Onboarding Call
The 26 August 2024 kickoff brought together Anand with founders Mark Blackburn and Dr. Jennifer Peña. An onboarding questionnaire — pre-filled from the discovery calls — locked down scope, audience, the unique selling propositions, design references (Private Medical, The Lanby, Ritz-Carlton Reserve), target keywords, and even an early idea for a holiday membership campaign.
- Planning & Scoping
- Participant Recruitment
- Data Collection
- Planning & Scoping
- Participant Recruitment
- Data Collection
Design System.
Detailed Development Process Over Guesswork.
Development
Development
Development led by Ashutosh Tiwari with Shilpa Sharma and Prayank Sharma building pages in WordPress + Elementor. No custom code; all editable via Elementor. Shilpa delivered 27 pages in batches, including Privacy Policy, FAQs, Admissions, Curriculum, Campuses, and Services. Progress tracked via shared Google Sheet with prototype and dev links, QA status, and client review. Key integrations: WP Event Manager Calendar, Google Maps, OpenApply redirect, Bunny.net for video hosting.
- Planning & Scoping
- Participant Recruitment
- Data Collection
- Planning & Scoping
- Participant Recruitment
- Data Collection
Building It Right.
Tech Stack
Wordpress
Elementor
.png?2026-07-14T11%3A33%3A50.627Z)
Cloudways
.png?2026-07-14T06%3A03%3A00.750Z)
Notable Technical Challenges and Solutions
SEO continuity on launch
Every legacy URL had to migrate unchanged, and Rank Math gave the team direct, in-admin control over meta titles, permalinks and descriptions post-launch — without needing a developer for routine SEO housekeeping.
Total self-serve
Helixr's Marketing Manager and practice directors were already writing and structuring their own content in Excel and Figma before a single page was built. A headless layer between WordPress and the front end would have added a translation step between the CMS and what the marketing team could see and edit - flexible content blocks kept that loop direct.
Scale and shape of the content
With 25+ individual team bios, dozens of case studies and insights, and a scope that grew by 60+ pages mid-project, the templates needed to be quick to instantiate and easy for a non-technical team to populate - exactly what WordPress's page/component model is built for.
Integrations Configured
Google Analytics 4
Traffic, user behaviour, and conversion event tracking
Google Search Console
Search performance monitoring, index coverage, Core Web Vitals
Microsoft Clarity
Session recordings and heatmaps for ongoing UX analysis
Hearlink Booking Widget
Embedded appointment booking system, styled to match the site
Embedded appointment booking system, styled to match the site
ICO-compliant cookie banner and consent management
Live Chat
Patient enquiry chat widget for pre-booking questions
Why We Built this in Webflow
[01]
Budget & Timeline fit
A 40-page custom build at $4,600 in 8 weeks. WordPress's battle-tested ecosystem let us move fast without sacrificing quality. A comparable Next.js build would have added 4–6 weeks and significant cost — not the right trade-off for every client.
[02]
CMS the client can actually use
Ibrahim and Ajmal update clinic hours, staff bios, and blog posts without touching code or raising a ticket. WordPress's admin panel works from day one — no training, no dependency on Quixta for routine content changes.
[03]
Healthcare plugin ecosystem
Schema markup, GDPR cookie consent, live chat, Google Maps, and Hearlink booking widget — all covered by mature, maintained WordPress solutions. Building this in a headless stack would have been cost-prohibitive.
[04]
Full HTML control for SEO
No page builder. No theme. Custom PHP templates for every page type — complete control over heading structure, schema injection, canonical tags, and Core Web Vitals. The 42% position improvement was built into the markup from day one.
[05]
Scalable hosting on Cloudways
Deployed on Cloudways (DigitalOcean), not shared hosting. Server-side caching, WP Rocket, WebP images. Fast, scalable, and the client controls their own hosting account — no lock-in to any proprietary infrastructure.
[06]
Full ownership on delivery
On go-live: full source code, admin credentials, all design files, CMS walkthrough. No retainer required to keep the site running. No per-seat licensing. No platform fee that scales with traffic. The site belongs to them — not to any vendor.
The Results of first nine weeks, honestly.
580
Active users
GA4 · 20 Oct – 23 Dec 2024
484
Users from Puerto Rico + mainland US
PR 260 · US 224 · GA4
1m 22s
Avg. engagement time per user
GA4 · same window
837
Homepage views — the top page
GA4 · same window
704
Direct sessions — a referral-led audience
GA4 · vs 184 organic search
36
Lead-form starts, plus live inbound enquiries
GA4 events · first weeks live
Growth from launch
Direct704 sessions
Organic Search184
Organic social59
Referral24
Puerto Rico583
United States500
Canada176
United Kingdom74
.jpg?2026-07-14T05%3A51%3A55.349Z)
Average Google Search position Feb 2025 – Jun 2026. Position improves from ~35 (pre-launch baseline) to ~18 at launch (Sep 2025), settling at ~20 across Jan–Jun 2026.
The Live Website - Today.
What makes a concierge medical site different.
Trust is the whole sale
An affluent patient is buying reassurance. Credentials, the care model and the founder story have to do the persuading in the first few seconds, before anyone reads a services list.
Privacy and real systems
Member areas touch protected health information. Logins, records access and consent forms must be handled securely and hosted appropriately — not bolted on as an afterthought.
Language is access
In a bilingual market, a proper second-language build isn't a nicety — it decides whether half the audience feels the practice is for them at all.
Restraint reads as premium
For this audience, spare and confident beats busy and loud. The design has to feel exclusive and calm while still moving people toward a conversation.
Trust is the whole sale
An affluent patient is buying reassurance. Credentials, the care model and the founder story have to do the persuading in the first few seconds, before anyone reads a services list.
Privacy and real systems
Member areas touch protected health information. Logins, records access and consent forms must be handled securely and hosted appropriately — not bolted on as an afterthought.
Language is access
In a bilingual market, a proper second-language build isn't a nicety — it decides whether half the audience feels the practice is for them at all.
Restraint reads as premium
For this audience, spare and confident beats busy and loud. The design has to feel exclusive and calm while still moving people toward a conversation.
Not every way of building is alike.
Basic tools / MVPs
Every design decision in this project was grounded in UX research, audience analysis, and competitor benchmarking. We don't open Figma until we understand who the patient is.
Mid-level platforms
Technical SEO — schema, 301 redirects, URL architecture, on-page optimisation — built into development, not added after. The site ranked within weeks because it was built to rank.
Advanced / Enterprise systems
The location page template means Direct Ear Care can open a clinic in Leeds and add a ranking-ready page themselves. The digital infrastructure scales with the business.
The Team behind this project.
Anand Ashok
Business Operations
Ran discovery and onboarding, owned the client relationship and the feedback loop, and steered scope and direction across the engagement.
Tanvi Jain
Project Coordination · Content & SEO
Coordinated design and development, refined and SEO-optimised the client's content, and managed the bilingual content passes.
Rajesh
UX Research & Wireframes
Authored the UX research - personas, journey map and goals - and set the wireframe structure the visual design was built on.
Chandana
UI / UX Design
Led high-fidelity design across the homepage directions and the full page set, applying the brand system and motion.
Ashutosh Tiwari
Lead WordPress Developer
Built the site from scratch to the Figma designs, wired the integrations and the member dashboard, and refined every page.
Prayank Sharma
UI/UX Lead
Handled responsiveness, linking, forms and integration support across the build.
Advith Shetty
Dev Lead, Quixta
Built the site from scratch to the Figma designs, wired the integrations and the member dashboard, and refined every page.
What Curated health Said
“"Nice work. It appears that you have a solid understanding of what we are trying to accomplish." And, on the finished build: "Looks great — I love the video."”
Mark Blackburn & Dr. Jennifer Peña
questions Common .
Yes. Curated Health serves both mainland-US relocators and affluent Puerto Rican residents, so the site was delivered as two full language versions, English and Spanish, with a language toggle.
Pick a time. We'll take it from there.
Schedule a Call to Discuss
Choose a convenient time to discuss your vision, goals, and how we can help.