How we rebuilt Helixr's entire WordPress website to a bespoke Figma design system delivered by the client's branding agency - a full rebrand, same-URL migration, and animation-accurate build that has drawn 5,693 users from 219 countries since relaunch.
Active Users Since Relaunch
Sessions
Countries Reached
Search Clicks
Client
Helixr Ltd
Industry
Business, process & finance transformation consulting for life sciences (ERP/SAP specialists)
Market
UK (Guildford HQ, Darlington), Ireland (Dublin) & India (Hyderabad) — serving global life-sciences clients
Scope
Full website redesign to a client-agency-led Figma rebrand — custom WordPress build, animation implementation, content migration & go-live
Tech Stack
WordPress + Elementor + Rank Math SEO, custom flexible content blocks — chosen over the Jamstack the original RFP proposed
Timeline
Oct 2024 (proposal accepted) → 28 May 2025 (live) — roughly 7 months, well beyond the original 5–6 week estimate as scope grew
Services
WordPress Development, Animation Build, Content Migration & Population, Staging, QA, Site Migration & Redirects, Go-Live, Post-Launch SEO Support
Value
Available on request
Ship the new brand identity across every page, built exactly to the creative agency's Figma spec — typography, spacing, colour, and every micro-interaction.
Migrate every case study, insight and blog post on an identical URL so bookmarks stayed intact and existing search rankings carried straight through the switch.
Flexible WordPress content blocks mapped to the Figma design system, so the marketing team could assemble new pages without needing a developer for every change.
Deliver the video hero, pinned-scroll product section, rollover cards, modal profiles and parallax footer exactly as briefed — even where the spec had to be reverse-engineered live.
Treat 25+ team bios, case studies, whitepapers and news articles as first-class content types the client could keep adding to long after launch.
Hand over analytics and SEO monitoring at launch, and open the door to a longer-term retainer covering search visibility and continued site support.
Ship the new brand identity across every page, built exactly to the creative agency's Figma spec — typography, spacing, colour, and every micro-interaction.
Migrate every case study, insight and blog post on an identical URL so bookmarks stayed intact and existing search rankings carried straight through the switch.
Flexible WordPress content blocks mapped to the Figma design system, so the marketing team could assemble new pages without needing a developer for every change.
Deliver the video hero, pinned-scroll product section, rollover cards, modal profiles and parallax footer exactly as briefed — even where the spec had to be reverse-engineered live.
Treat 25+ team bios, case studies, whitepapers and news articles as first-class content types the client could keep adding to long after launch.
Hand over analytics and SEO monitoring at launch, and open the door to a longer-term retainer covering search visibility and continued site support.
Ship the new brand identity across every page, built exactly to the creative agency's Figma spec — typography, spacing, colour, and every micro-interaction.
Migrate every case study, insight and blog post on an identical URL so bookmarks stayed intact and existing search rankings carried straight through the switch.
Flexible WordPress content blocks mapped to the Figma design system, so the marketing team could assemble new pages without needing a developer for every change.
Deliver the video hero, pinned-scroll product section, rollover cards, modal profiles and parallax footer exactly as briefed — even where the spec had to be reverse-engineered live.
Treat 25+ team bios, case studies, whitepapers and news articles as first-class content types the client could keep adding to long after launch.
Hand over analytics and SEO monitoring at launch, and open the door to a longer-term retainer covering search visibility and continued site support.
Onboarding Call
The kickoff call brought together Anand Ashok, Helixr's Marketing Manager Sally Walker, Curious London's lead designer Tom Windsor, and Helixr stakeholder Neil Littlejohn. Rather than a scoping conversation, it was a design handover: Tom screen-shared the Figma file and walked through every section — personas and user journeys already completed by the agency, the sitemap, wireframes, and the near-final desktop and mobile templates — annotating animation notes live as he went. It was agreed on the call that Figma was the single source of truth for layout; a separate animation reference file existed only to show motion, not final structure. Testing would happen on Quixta's internal server first, with migration to Helixr's WP Engine hosting only once the client gave a green light.
Tech Stack
SEO continuity on launch
Every legacy URL had to migrate unchanged, and Rank Math gave the team direct, in-admin control over meta titles, permalinks and descriptions post-launch — without needing a developer for routine SEO housekeeping.
Total self-serve
Helixr's Marketing Manager and practice directors were already writing and structuring their own content in Excel and Figma before a single page was built. A headless layer between WordPress and the front end would have added a translation step between the CMS and what the marketing team could see and edit - flexible content blocks kept that loop direct.
Scale and shape of the content
With 25+ individual team bios, dozens of case studies and insights, and a scope that grew by 60+ pages mid-project, the templates needed to be quick to instantiate and easy for a non-technical team to populate - exactly what WordPress's page/component model is built for.
Google Analytics 4
Traffic, user behaviour, and conversion event tracking
Google Search Console
Search performance monitoring, index coverage, Core Web Vitals
Microsoft Clarity
Session recordings and heatmaps for ongoing UX analysis
Hearlink Booking Widget
Embedded appointment booking system, styled to match the site
GDPR Cookie Consent
ICO-compliant cookie banner and consent management
Live Chat
Patient enquiry chat widget for pre-booking questions
[01]
A 40-page custom build at $4,600 in 8 weeks. WordPress's battle-tested ecosystem let us move fast without sacrificing quality. A comparable Next.js build would have added 4–6 weeks and significant cost — not the right trade-off for every client.
[02]
Ibrahim and Ajmal update clinic hours, staff bios, and blog posts without touching code or raising a ticket. WordPress's admin panel works from day one — no training, no dependency on Quixta for routine content changes.
[03]
Schema markup, GDPR cookie consent, live chat, Google Maps, and Hearlink booking widget — all covered by mature, maintained WordPress solutions. Building this in a headless stack would have been cost-prohibitive.
[04]
No page builder. No theme. Custom PHP templates for every page type — complete control over heading structure, schema injection, canonical tags, and Core Web Vitals. The 42% position improvement was built into the markup from day one.
[05]
Deployed on Cloudways (DigitalOcean), not shared hosting. Server-side caching, WP Rocket, WebP images. Fast, scalable, and the client controls their own hosting account — no lock-in to any proprietary infrastructure.
[06]
On go-live: full source code, admin credentials, all design files, CMS walkthrough. No retainer required to keep the site running. No per-seat licensing. No platform fee that scales with traffic. The site belongs to them — not to any vendor.
Active Users
New Users
Sessions
Avg. Engagement Time
Search Impressions
Search Clicks
Countries Reached
The old site's baseline was ~4,220 monthly organic visits at the time of the June 2025 SEO audit. The new site launched in July 2025. Organic search clicks have held consistently above that baseline every month since, with September 2025 as the peak month. The slight softening in early 2026 reflects seasonality rather than any structural SEO issue — impressions have grown throughout the same period.
Traffic Sources (Sessions)
Top Countries (Search Clicks)
Average Google Search position Feb 2025 – Jun 2026. Position improves from ~35 (pre-launch baseline) to ~18 at launch (Sep 2025), settling at ~20 across Jan–Jun 2026.
Top Search Queries (GSC, 18 Jun 2025 – 30 Jun 2026)
Brand search dominates — "helixr" alone accounts for roughly a quarter of all clicks — but a technical blog post on connecting SAP HANA to Power BI outperforms almost every other page on raw impressions (106K+), pointing to content marketing as the clearest non-brand growth lever going forward.
A consultancy sells its consultants. Team bios — 25+ of them on this project — need to load fast, feel personal, and be easy to keep current, not sit buried in a generic "our people" grid.
Global life-sciences buyers read case studies as evidence, not marketing copy. Migrating and lightly re-designing existing case studies mattered as much as building new pages — nothing could be dropped in the switch.
Case studies, insights, whitepapers and news are published continuously by the client's own marketing and consulting teams, so the CMS has to make ongoing publishing painless without developer involvement.
Mega-menus, tabbed solution pages, and multiple content types all have to feel like one coherent brand — especially when the whole point of the project is a brand the business hadn't outgrown yet.
A consultancy sells its consultants. Team bios — 25+ of them on this project — need to load fast, feel personal, and be easy to keep current, not sit buried in a generic "our people" grid.
Global life-sciences buyers read case studies as evidence, not marketing copy. Migrating and lightly re-designing existing case studies mattered as much as building new pages — nothing could be dropped in the switch.
Case studies, insights, whitepapers and news are published continuously by the client's own marketing and consulting teams, so the CMS has to make ongoing publishing painless without developer involvement.
Mega-menus, tabbed solution pages, and multiple content types all have to feel like one coherent brand — especially when the whole point of the project is a brand the business hadn't outgrown yet.
Every design decision in this project was grounded in UX research, audience analysis, and competitor benchmarking. We don't open Figma until we understand who the patient is.
Technical SEO — schema, 301 redirects, URL architecture, on-page optimisation — built into development, not added after. The site ranked within weeks because it was built to rank.
The location page template means Direct Ear Care can open a clinic in Leeds and add a ranking-ready page themselves. The digital infrastructure scales with the business.
Anand Ashok
Business Operations
Client relationship, coordination with the design agency, quality oversight, deployment
Advith Shetty
Dev Lead, Quixta
Custom WordPress/Elementor build, animation implementation, hosting migration
Rajesh C
UI/UX Lead
Translating the client agency's Figma spec into build-ready components
“"I couldn't be happier with the work Quixta did for us Anand. Our website is visually simple but large and technically complex and I know how hard the team worked (and how patient you were with me!) to deliver it. Your ongoing help, training and support to enable us to manage as much as we can in-house has also been invaluable. I wouldn't hesitate to recommend Quixta to anyone looking to build their website."”
Sally Walker
The website was built on WordPress with Elementor and Rank Math SEO, using custom flexible content blocks mapped to a bespoke Figma design system. It was hosted first on WP Engine and later migrated to Cloudways for cost savings.
Choose a convenient time to discuss your vision, goals, and how we can help.
