How we built the logo, brand system, and 30+ page WordPress site for Hexagon Advocates LLP from zero, helping four founding partners launch their international disputes firm with a digital presence that attracted 3,969 users in 5.5 months.
Active Users
Avg. Engagement
Bounce Rate (Team Page)
Cities Worldwide
Client
Hexagon Advocates LLP
Industry
Legal — litigation boutique law firm
Market
United States (New York & Washington, D.C.), serving international clients globally
Scope
Logo design, brand identity guidelines, 30+ page custom WordPress website
Tech Stack
WordPress (custom theme) — chosen for client self-serve editing, rapid content updates, and CMS familiarity for a legal team managing their own site
Timeline
Aug 2025 (proposal signed) → Jan 2026 (live) — ~5 months
Services
Logo Design (5+ rounds), Brand Color Palette, Typography System, UX Research, Wireframing, Design Mockups, Content Integration, WordPress Development, Deployment, Analytics Setup
Value
$4,750 one-off (15-page website + logo & branding; 30+ pages delivered)
Create a website that matches the polish of top-tier international law firms — Enyo Law, Selendy Gay, Susman Godfrey — while projecting the agility and personality of a boutique.
Build a site optimized for the segment that matters most: companies, sovereign states, and individuals who find the firm through search rather than referral. These clients may need litigation counsel once in a decade.
Use sport and action photography, hexagonal motifs, and warm color palettes to stand apart from every other litigation firm. The design itself should signal the firm's positioning: traditional Big Law quality, delivered differently.
A dedicated careers page communicating the firm's pro-DEI culture, flexible working model, and people-first values to attract top talent from larger firms.
Clean URL structure, on-page meta optimization, structured data, XML sitemaps, and analytics integration — so the firm can invest in organic growth when ready, on a technically sound base.
WordPress CMS with training so the legal team can publish news articles, update attorney bios, and manage content without developer involvement.
Create a website that matches the polish of top-tier international law firms — Enyo Law, Selendy Gay, Susman Godfrey — while projecting the agility and personality of a boutique.
Build a site optimized for the segment that matters most: companies, sovereign states, and individuals who find the firm through search rather than referral. These clients may need litigation counsel once in a decade.
Use sport and action photography, hexagonal motifs, and warm color palettes to stand apart from every other litigation firm. The design itself should signal the firm's positioning: traditional Big Law quality, delivered differently.
A dedicated careers page communicating the firm's pro-DEI culture, flexible working model, and people-first values to attract top talent from larger firms.
Clean URL structure, on-page meta optimization, structured data, XML sitemaps, and analytics integration — so the firm can invest in organic growth when ready, on a technically sound base.
WordPress CMS with training so the legal team can publish news articles, update attorney bios, and manage content without developer involvement.
Create a website that matches the polish of top-tier international law firms — Enyo Law, Selendy Gay, Susman Godfrey — while projecting the agility and personality of a boutique.
Build a site optimized for the segment that matters most: companies, sovereign states, and individuals who find the firm through search rather than referral. These clients may need litigation counsel once in a decade.
Use sport and action photography, hexagonal motifs, and warm color palettes to stand apart from every other litigation firm. The design itself should signal the firm's positioning: traditional Big Law quality, delivered differently.
A dedicated careers page communicating the firm's pro-DEI culture, flexible working model, and people-first values to attract top talent from larger firms.
Clean URL structure, on-page meta optimization, structured data, XML sitemaps, and analytics integration — so the firm can invest in organic growth when ready, on a technically sound base.
WordPress CMS with training so the legal team can publish news articles, update attorney bios, and manage content without developer involvement.
Onboarding Call
The engagement began with a detailed onboarding questionnaire completed collaboratively by all four founding partners: Remy Gerbay, Ben Quarmby, Joel Melendez, and James Boykin. The document ran to over 3,000 words and covered firm positioning, all seven practice areas, target audience segments, design preferences (with extensive competitor URL references), logo direction (hexagon shape, warm colors, precision and innovation as mood), multiple tagline options, and visual inspiration drawn from sport photography and geometric architectural motifs. Primary contact established: Remy Gerbay. Domain already purchased: hexagonadvocates.com. The onboarding also surfaced a critical constraint — James Boykin's notice period at his previous firm, which would later require a phased launch strategy.
Tech Stack
SEO continuity on launch
Every existing URL mapped and 301-redirected before go-live. Domain authority preserved — rankings improved within weeks of launch rather than the months a reset would have required.
Healthcare schema markup
LocalBusiness, MedicalBusiness, and Review schema implemented across all pages. Direct result: 933 additional clicks from Google Review Snippets — a rich result format competitors without structured data can't access.
Mobile performance at 90+
All images in WebP, lazy loading enabled, WP Rocket caching, and Cloudways server-level caching stacked. GTMetrix and PageSpeed audits run before launch. 90+ scores achieved across all tested pages.
Booking widget integration
The Hearlink booking widget integrated with matching visual styling — no off-brand redirect, no friction break between the site and the booking flow.
Google Analytics 4
Traffic, user behaviour, and conversion event tracking
Google Search Console
Search performance monitoring, index coverage, Core Web Vitals
Microsoft Clarity
Session recordings and heatmaps for ongoing UX analysis
Hearlink Booking Widget
Embedded appointment booking system, styled to match the site
GDPR Cookie Consent
ICO-compliant cookie banner and consent management
Live Chat
Patient enquiry chat widget for pre-booking questions
[01]
A 40-page custom build at $4,600 in 8 weeks. WordPress's battle-tested ecosystem let us move fast without sacrificing quality. A comparable Next.js build would have added 4–6 weeks and significant cost — not the right trade-off for every client.
[02]
Ibrahim and Ajmal update clinic hours, staff bios, and blog posts without touching code or raising a ticket. WordPress's admin panel works from day one — no training, no dependency on Quixta for routine content changes.
[03]
Schema markup, GDPR cookie consent, live chat, Google Maps, and Hearlink booking widget — all covered by mature, maintained WordPress solutions. Building this in a headless stack would have been cost-prohibitive.
[04]
No page builder. No theme. Custom PHP templates for every page type — complete control over heading structure, schema injection, canonical tags, and Core Web Vitals. The 42% position improvement was built into the markup from day one.
[05]
Deployed on Cloudways (DigitalOcean), not shared hosting. Server-side caching, WP Rocket, WebP images. Fast, scalable, and the client controls their own hosting account — no lock-in to any proprietary infrastructure.
[06]
On go-live: full source code, admin credentials, all design files, CMS walkthrough. No retainer required to keep the site running. No per-seat licensing. No platform fee that scales with traffic. The site belongs to them — not to any vendor.
Active users
New users
Avg engagement time
Organic Clicks (GSC)
Search Impressions
Organic CTR
Traffic from Google
Brand Keyword Rank
A corporate general counsel deciding whether to hire outside litigation counsel will spend less than thirty seconds on your website. The design must project competence, stability, and sophistication instantly. Generic templates, stock photography of handshakes, or inconsistent typography will cost you the engagement before you get a chance to pitch.
Law firm websites rarely launch with all content ready. Attorneys are busy litigating. Bios arrive late, practice descriptions get revised, partner titles change. The CMS and the build process need to accommodate this reality — development cannot wait for final copy on every page.
The attorney bio page is the most important page on any law firm website. It's where the hiring decision happens. Bios need depth (selected cases, clerkships, publications, languages) organized in scannable, tabbed sections — not walls of text. In this project, the Our Lawyers page had a 9.3% bounce rate, meaning over 90% of visitors continued exploring.
Legal advertising rules vary by state. Disclaimers, attorney advertising notices, and careful language around "results" and "specializations" must be baked into the design — not bolted on as afterthoughts. The Hexagon Advocates footer includes the required notice: "Content may include attorney advertising, and does not constitute legal advice."
A corporate general counsel deciding whether to hire outside litigation counsel will spend less than thirty seconds on your website. The design must project competence, stability, and sophistication instantly. Generic templates, stock photography of handshakes, or inconsistent typography will cost you the engagement before you get a chance to pitch.
Law firm websites rarely launch with all content ready. Attorneys are busy litigating. Bios arrive late, practice descriptions get revised, partner titles change. The CMS and the build process need to accommodate this reality — development cannot wait for final copy on every page.
The attorney bio page is the most important page on any law firm website. It's where the hiring decision happens. Bios need depth (selected cases, clerkships, publications, languages) organized in scannable, tabbed sections — not walls of text. In this project, the Our Lawyers page had a 9.3% bounce rate, meaning over 90% of visitors continued exploring.
Legal advertising rules vary by state. Disclaimers, attorney advertising notices, and careful language around "results" and "specializations" must be baked into the design — not bolted on as afterthoughts. The Hexagon Advocates footer includes the required notice: "Content may include attorney advertising, and does not constitute legal advice."
Every design decision in this project was grounded in UX research, audience analysis, and competitor benchmarking. We don't open Figma until we understand who the patient is.
Technical SEO — schema, 301 redirects, URL architecture, on-page optimisation — built into development, not added after. The site ranked within weeks because it was built to rank.
The location page template means Direct Ear Care can open a clinic in Leeds and add a ranking-ready page themselves. The digital infrastructure scales with the business.
Anand Ashok
Director
Project Lead, Client Relations, and Domain Migration
Chandana Vulivireddy
UX Support
Design Research and Competitor Analysis
Meghana
UX Designer
UX research, competitor benchmarking, wireframes, homepage design mockups
Sakshi
UI Designer
all page designs beyond homepage (About Us, Practices, Bios, Contact, Careers, News)
Shilpa Sharma
WordPress Developer
custom theme build, tabbed bio architecture, carousel, responsive implementation
Advith Shetty
Dev Lead
server infrastructure, emergency migration (Feb 2026), SSL provisioning
“"It's been a great experience working with you and your team, and we're really happy with how everything has come together. We truly appreciate all the effort and support in getting us across the finish line."”
Emily Bartels
Deep-tech company building luminescent nanomaterials for authentication and bio-imaging.
The website was built on WordPress with a custom theme. It includes tabbed attorney bio pages, hexagonal navigation elements, a rotating hero image carousel, contact inquiry forms, and integrations with Google Analytics, Google Search Console, and Microsoft Clarity.
Choose a convenient time to discuss your vision, goals, and how we can help.
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Deep Tech
Singapore