[01]
No website ownership
The existing site was built and hosted by a marketing company. Reliable TSI had no admin access, no control over the codebase, and no ability to migrate — the marketing company was taking the site down by December 28, 2025.
A Frisco MSP finally owns its website — and the SEO that comes with it
Reliable Technology Services needed more than a redesign. They needed to take their website back from a marketing company, modernise a dated WordPress build, and create a lead-generation platform that speaks to DFW business owners in plain language. Here is how we did it.
90+
PageSpeed Score
88
Ahrefs Health Score
77,390
GSC Impressions (4 mo)
15
Pages Designed & Built
Project Snapshot
Client
Reliable Technology Services, Inc.
Industry
Managed IT Services (MSP)
Market
Dallas–Fort Worth, Texas — primarily Frisco, TX
Scope
Full website redesign — 15 pages, UX research, wireframes, 3 homepage design directions, WordPress development, deployment, post-launch SEO
Tech Stack
WordPress · Elementor · Cloudways (US) · RankMath SEO · HubSpot CRM · SmileBack Reviews
Timeline
Nov 2025 → Feb 2026 (~3 months, onboarding to go-live)
Services
UX Research · UI Design · Content Strategy · WordPress Development · On-page SEO · Performance Optimisation · Deployment · Post-launch Support
Live URL
reliabletsi.com
Website Before we touched it.
Goals and Approach.
Full website ownership
Transfer DNS and hosting away from the marketing company. Give the client admin access, source code, and a Cloudways account in their name with US-based data centres.
Modern, professional redesign
Replace the dated look with clean, contemporary design benchmarked against competitors like IT Goat and Sabre IT — while keeping Reliable TSI's own brand colours and identity.
SEO-ready architecture
Proper heading hierarchy, metadata, page structure, and RankMath configuration from day one. Build a foundation that can rank, not just look good.
Human-first messaging
Plain-language copy that positions the customer as the hero. Inspired by Sabre IT's messaging approach — "we take care of the tech so you can focus on growth."
HubSpot lead generation
Integrated HubSpot forms across the site with consistent CTAs. Every page should have a clear path to booking a consultation or submitting an inquiry.
Self-serve CMS independence
WordPress with Elementor so the client can edit pages, update team photos, and manage content without calling a developer. Full admin access, full independence.
Full website ownership
Transfer DNS and hosting away from the marketing company. Give the client admin access, source code, and a Cloudways account in their name with US-based data centres.
Modern, professional redesign
Replace the dated look with clean, contemporary design benchmarked against competitors like IT Goat and Sabre IT — while keeping Reliable TSI's own brand colours and identity.
SEO-ready architecture
Proper heading hierarchy, metadata, page structure, and RankMath configuration from day one. Build a foundation that can rank, not just look good.
Human-first messaging
Plain-language copy that positions the customer as the hero. Inspired by Sabre IT's messaging approach — "we take care of the tech so you can focus on growth."
HubSpot lead generation
Integrated HubSpot forms across the site with consistent CTAs. Every page should have a clear path to booking a consultation or submitting an inquiry.
Self-serve CMS independence
WordPress with Elementor so the client can edit pages, update team photos, and manage content without calling a developer. Full admin access, full independence.
Full website ownership
Transfer DNS and hosting away from the marketing company. Give the client admin access, source code, and a Cloudways account in their name with US-based data centres.
Modern, professional redesign
Replace the dated look with clean, contemporary design benchmarked against competitors like IT Goat and Sabre IT — while keeping Reliable TSI's own brand colours and identity.
SEO-ready architecture
Proper heading hierarchy, metadata, page structure, and RankMath configuration from day one. Build a foundation that can rank, not just look good.
Human-first messaging
Plain-language copy that positions the customer as the hero. Inspired by Sabre IT's messaging approach — "we take care of the tech so you can focus on growth."
HubSpot lead generation
Integrated HubSpot forms across the site with consistent CTAs. Every page should have a clear path to booking a consultation or submitting an inquiry.
Self-serve CMS independence
WordPress with Elementor so the client can edit pages, update team photos, and manage content without calling a developer. Full admin access, full independence.
Detailed Design Process Over Guesswork.
Onboarding Call
Onboarding Call
November 5, 2025. Anand and Ingrid Stading (Executive Assistant to the CEO). We walked through the full Quixta process — UX research through to deployment and training — and confirmed the scope: a 15-page WordPress redesign with HubSpot and SmileBack integrations, hosted on Cloudways with a US data centre. Ingrid had partially completed the onboarding questionnaire. Key decisions made on this call: Cloudways hosting at roughly $20–28/month (client-owned), original timeline (not fast-tracked), and Quixta to assist with content. The 50% advance invoice was sent November 17 and paid November 21.
- Planning & Scoping
- Participant Recruitment
- Data Collection
- Planning & Scoping
- Participant Recruitment
- Data Collection
Design System.
Building It Right.
Tech Stack
Wordpress
Elementor
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Rankmath SEO
.png?2026-07-14T11%3A34%3A11.918Z)
Seraphinite
.png?2026-07-14T11%3A34%3A32.412Z)
Cloudways
.png?2026-07-14T06%3A03%3A00.750Z)
HubSpot CRM
.png?2026-07-14T11%3A35%3A09.710Z)
SmileBack
.png?2026-07-14T11%3A35%3A38.996Z)
Google Analytics 4
.png?2026-07-14T11%3A36%3A21.717Z)
Ahrefs
.png?2026-07-14T11%3A36%3A28.179Z)
Notable Technical Challenges and Solutions
SEO continuity on launch
Every existing URL mapped and 301-redirected before go-live. Domain authority preserved — rankings improved within weeks of launch rather than the months a reset would have required.
Healthcare schema markup
LocalBusiness, MedicalBusiness, and Review schema implemented across all pages. Direct result: 933 additional clicks from Google Review Snippets — a rich result format competitors without structured data can't access.
Mobile performance at 90+
All images in WebP, lazy loading enabled, WP Rocket caching, and Cloudways server-level caching stacked. GTMetrix and PageSpeed audits run before launch. 90+ scores achieved across all tested pages.
Booking widget integration
The Hearlink booking widget integrated with matching visual styling — no off-brand redirect, no friction break between the site and the booking flow.
Integrations Configured
Google Analytics 4
Traffic, user behaviour, and conversion event tracking
Google Search Console
Search performance monitoring, index coverage, Core Web Vitals
Microsoft Clarity
Session recordings and heatmaps for ongoing UX analysis
Hearlink Booking Widget
Embedded appointment booking system, styled to match the site
GDPR Cookie Consent
ICO-compliant cookie banner and consent management
Live Chat
Patient enquiry chat widget for pre-booking questions
Why We Built this in Webflow
[01]
Budget & Timeline fit
A 40-page custom build at $4,600 in 8 weeks. WordPress's battle-tested ecosystem let us move fast without sacrificing quality. A comparable Next.js build would have added 4–6 weeks and significant cost — not the right trade-off for every client.
[02]
CMS the client can actually use
Ibrahim and Ajmal update clinic hours, staff bios, and blog posts without touching code or raising a ticket. WordPress's admin panel works from day one — no training, no dependency on Quixta for routine content changes.
[03]
Healthcare plugin ecosystem
Schema markup, GDPR cookie consent, live chat, Google Maps, and Hearlink booking widget — all covered by mature, maintained WordPress solutions. Building this in a headless stack would have been cost-prohibitive.
[04]
Full HTML control for SEO
No page builder. No theme. Custom PHP templates for every page type — complete control over heading structure, schema injection, canonical tags, and Core Web Vitals. The 42% position improvement was built into the markup from day one.
[05]
Scalable hosting on Cloudways
Deployed on Cloudways (DigitalOcean), not shared hosting. Server-side caching, WP Rocket, WebP images. Fast, scalable, and the client controls their own hosting account — no lock-in to any proprietary infrastructure.
[06]
Full ownership on delivery
On go-live: full source code, admin credentials, all design files, CMS walkthrough. No retainer required to keep the site running. No per-seat licensing. No platform fee that scales with traffic. The site belongs to them — not to any vendor.
What Changed After launch
90+
Mobile & Desktop · PageSpeed Insights · Mar 2026
88
Rated "Good" · Ahrefs Site Audit · Mar 5, 2026
27/30
Up from 9/30 · HubSpot Website Grader · Mar 2026
77,390
Feb 23 – Jun 25, 2026 · Google Search Console
467
Feb 23 – Jun 25, 2026 · Google Search Console
5.3
"reliable technology" · GSC avg position
~80
Feb 23 – Jun 25, 2026 · GA4
1,000+
Feb 23 – Jun 25, 2026 · Google Search Console
Month by month Growth Trajectory
The site launched December 22, 2025. Search Console data begins January 20, 2026. Every number below started at zero.
Before - Inherited State
Website ownershipMarketing company
Admin accessNone (editor only)
PageSpeed scorePoor (not measured)
Website Grader9/30
Blog content qualityAI-generated, zero traffic
SEO infrastructureNo proper metadata, no schema
Hosting controlNone
After - Post-Launch
Website ownershipClient-owned
Admin accessFull admin
PageSpeed score90+
Website Grader27/30
Site health (Ahrefs)88 (Good)
SEO infrastructureRankMath, schema, meta
Hosting controlCloudways (client-owned)
.jpg?2026-07-14T05%3A51%3A55.349Z)
Average Google Search position Feb 2025 – Jun 2026. Position improves from ~35 (pre-launch baseline) to ~18 at launch (Sep 2025), settling at ~20 across Jan–Jun 2026.
Where Reliable TSI ranks today
Search QueryPositionClicksImpressionsCTR
reliabletsi.com1.03595.08%
reliable technology services careers1.95134429.55%
reliable technology5.311181513.62%
reliable technology services, inc.5.6961637.50%
reliable technology services7.78791,3915.68%
reliable tech services10.0442481.61%
reliable it12.84101755.71%
reliable it solutions16.3935440.55%
The Live Website - Today.
What makes an IT services website different
Plain language over jargon
Your buyers are CEOs and office managers, not engineers. Terms like "VoIP" and "virtualisation" mean nothing to them. Every service description should answer "what does this mean for my business?" in one sentence.
Multiple contact paths
Phone, form, email, and ticket portal — all visible and accessible. MSP clients expect to reach a human quickly. If it takes more than two clicks to find a phone number, the site has failed.
Trust signals above the fold
Team photos, response time guarantees, local presence indicators, and client testimonials should be visible without scrolling. MSP buyers are evaluating whether they can trust you with their business's uptime.
Local SEO foundation
MSPs serve geographic markets. Every page should reinforce the service area — "Frisco," "Dallas–Fort Worth," "DFW" — naturally woven into headings, meta descriptions, and body copy.
Plain language over jargon
Your buyers are CEOs and office managers, not engineers. Terms like "VoIP" and "virtualisation" mean nothing to them. Every service description should answer "what does this mean for my business?" in one sentence.
Multiple contact paths
Phone, form, email, and ticket portal — all visible and accessible. MSP clients expect to reach a human quickly. If it takes more than two clicks to find a phone number, the site has failed.
Trust signals above the fold
Team photos, response time guarantees, local presence indicators, and client testimonials should be visible without scrolling. MSP buyers are evaluating whether they can trust you with their business's uptime.
Local SEO foundation
MSPs serve geographic markets. Every page should reinforce the service area — "Frisco," "Dallas–Fort Worth," "DFW" — naturally woven into headings, meta descriptions, and body copy.
Not every way of building is alike.
Basic tools / MVPs
Every design decision in this project was grounded in UX research, audience analysis, and competitor benchmarking. We don't open Figma until we understand who the patient is.
Mid-level platforms
Technical SEO — schema, 301 redirects, URL architecture, on-page optimisation — built into development, not added after. The site ranked within weeks because it was built to rank.
Advanced / Enterprise systems
The location page template means Direct Ear Care can open a clinic in Leeds and add a ranking-ready page themselves. The digital infrastructure scales with the business.
The Team behind this project.
Anand Ashok
Business Operations
Project lead, client relationship, proposal, contract, strategy, weekly call management. Ran all 20 client calls across 5 months.
Chandana Vulivireddy
UI/UX Lead
Design direction, quality review on all wireframes and mockups, mood board review, design consistency across pages.
.png?2026-07-14T08%3A37%3A47.376Z)
Tanisha Balraj
UI/UX Design
UX research, wireframes, mood board, all three homepage design directions, full-page mockups in Figma.
.png?2026-07-14T08%3A38%3A29.518Z)
Anvish Shetty
Developer
Webflow build, custom code (ELEVATE framework, Google Maps integration, honeypot spam filter, conditional templates), deployment, post-launch support.
What SAA interiors + architecture Said
“"It's been a great experience working with you and your team, and we're really happy with how everything has come together. We truly appreciate all the effort and support in getting us across the finish line."”
Emily Bartels
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A few things people usually ask before reaching out.
Reliable Technology Services was already on WordPress and needed HubSpot and SmileBack integrations. Staying on WordPress eliminated migration risk, preserved plugin compatibility, and gave the client a CMS they could self-manage. The new build used Elementor for visual editing and RankMath for on-page SEO.
Pick a time. We'll take it from there.
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