Quixta mark

Building AI-Powered Solar Prospecting With Automated Lead Generation For SunSniffer

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Building AI-Powered Solar Prospecting With Automated Lead Generation For SunSniffer app showcase

About The Project.

SunSniffer GmbH & Co. KG is a German-based solar technology company headquartered in Nürnberg. The company specializes in AI-powered photovoltaic (PV) plant monitoring and optimization solutions, providing module-level monitoring systems that use artificial intelligence and precise sensor technology to detect issues, optimize performance, and reduce O&M costs for solar installations. and help asset managers and operators improve energy yield and reduce operations and maintenance costs

With their patented technology, SunSniffer helps asset managers and operators improve energy yield and reduce operations and maintenance costs, achieving maximum yield from their solar plants through automated analysis and actionable insights at just 1 cent per watt peak.

As their core operations began to scale, their sales and lead generation processes remained manual and difficult to scale. Identifying buildings with strong solar potential, researching decision-makers, and running outreach campaigns required significant manual effort, limiting growth despite strong market demand.

To support expansion, SunSniffer needed a data-driven, automated sales intelligence platform capable of identifying high-potential solar leads, generating personalized proposals, and running scalable outreach campaigns.

Client
Sales AI
Year
2024
Industry
Renewable Energy
Target Market
Germany
Project
Internal Portal For Lead Generation & Outreach
Services
Ideation, Design, Development, and Deployment
2114+

Organic Clicks (Jan–Jun 2026)

21%

Reduce in administrative overheads

100%

Eliminated manual processing

Problem Statement.

SunSniffer’s sales team encountered several operational bottlenecks that restricted scalability and conversion efficiency.
Some of the key challenges include:

01

Manual process for identifying buildings suitable for solar installations

02

Time-intensive research to find business contact details and decision makers

03

Generic outreach campaigns with low engagement and conversion rates

04

Inability to scale lead generation efforts effectively across cities and regions

05

Lack of data-driven insights into rooftop solar potential by location

06

Inefficient follow-up processes for outbound email campaigns

07

No centralized system for managing leads, campaigns, and responses

08

Difficulty creating personalized, data-rich proposals for potential solar installations

How We Solved The Problems.

Quixta designed and built a centralized AI-driven sales intelligence platform that automated lead discovery, qualification, proposal creation, and outreach, allowing SunSniffer to scale sales without increasing manual effort.
Key solution components included:

[01]

Integrated Google Solar API to identify buildings with high solar installation potential based on location, rooftop area, sunshine hours, and energy savings data

[02]

Built automated web scraping tools using Apify.com to collect verified business information from Google My Business and LinkedIn

[03]

Implemented Snov.io integration to identify and verify email addresses of key decision makers in target businesses

[04]

Developed an automated proposal generation system by creating customized PDF proposals using solar potential data and business information

[05]

Integrated Instantly.ai for sophisticated cold email campaign management with sequences and follow-ups

[06]

Leveraged OpenAI to generate personalized email outreach content and sales sequences tailored to each prospect

[07]

Implemented Emailtree to analyze incoming emails and automate contextual and personalized responses

[08]

Built a centralized lead and campaign management dashboard for tracking performance and engagement

[09]

Developed modular frontend interfaces using ReactJS and VueJS to ensure a smooth, scalable user experience

Detailed Design Process Over Guesswork.

Discovery & Sales Workflow Mapping

What Was The Result of Our AI-Powered Solar Prospecting With Automated Lead Generation

The AI-powered sales platform delivered measurable improvements across lead generation, efficiency, and scalability. 
Key achievements:

  • 01

    Automated identification of solar-potential buildings across entire cities and regions

  • 02

    90% reduction in manual research time for lead qualification

  • 03

    Personalized outreach campaigns with data-driven solar proposals for each prospect

  • 04

    Scalable lead generation supporting thousands of potential customers simultaneously

  • 05

    Improved response rates and engagement through AI-powered and contextually aware email sequences

  • 06

    Centralized visibility into campaign performance and lead quality through advanced analytics

  • 07

    End-to-end sales funnel automation from prospect discovery and identification to engagement and conversion

  • 08

    Automated follow-ups, ensuring no leads were missed

What Our Clients Say About Our Work?

Ibrahim Musa

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Ibrahim Musa

Director, Direct Ear Care

Building It Right.

Tech Stack Used

Next.js 14
Google solar API
Django
MongoDB
Next.Js API Route

Why Choose Quixta For Your Automated Lead Generation Platform?

  • Proven experience integrating AI with real-world, imperfect data sources such as solar potential APIs, geospatial datasets, and large business directories — and making them usable at scale.

  • Strong capability in end-to-end data engineering, from data ingestion and normalization to AI-driven scoring, segmentation, and automation logic.

  • Ability to combine AI automation, search, and B2B sales workflows into a single production-ready platform that supports prospect discovery, prioritization, and outreach.

  • Clear understanding of B2B growth mechanics, including lead qualification, personalization at scale, and reducing manual sales effort without sacrificing relevance.

  • Architecture built with scalability in mind, enabling seamless regional, city-level, and future national expansion without re-engineering the core system.

  • Focus on performance and reliability, ensuring fast search, accurate recommendations, and stable operations even as data volume grows.

  • Emphasis on measurable efficiency gains with faster lead discovery, reduced manual research, and improved sales throughput, rather than shipping AI features for their own sake.

Let’s Build An AI-Powered, Automated Lead Generation Platform For You

If your growth is hindered by manual research and operations, inefficient campaign management, or limited insights, Quixta can help build robust, automated, and centralized lead generation platforms that allow you to capture and convert high-potential leads with ease.

A few things people usually ask before reaching out.

A platform combining data scraping, AI personalization, proposal automation, and campaign management typically costs €45,000–€135,000, depending on integrations, data volume, and automation depth.

Most platforms of this complexity take 3 to 5 months, including discovery, integrations, AI workflows, development, and testing.

Solar insights are sourced directly from Google Solar API, while business and contact data are collected and validated through multiple trusted sources to improve accuracy and relevance.

Yes. The system is designed to support multi-city and multi-region expansion with minimal configuration changes.

Absolutely. While this implementation focused on solar energy, the underlying architecture can be adapted for real estate, energy, logistics, or other B2B sales use cases.

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